Leadership

I believe the best learning happens through experience, so I focus on creating stretch opportunities that challenge and empower each individual. To me, leadership is a service. My role is to help unlock the potential in every team member.

I approach management much like I approach UX: by starting with the “why.” I work to ensure that every team member has access to meaningful career opportunities, with a clear and measurable path to growth if that’s what they are seeking. I implement quarterly assessments to provide regular, actionable feedback, ensuring that progress is visible throughout the year and not only during the annual review cycle..

Vision & Collaboration

I lead through collaboration, curiosity, and clarity. Before making decisions, I seek out diverse perspectives and work to understand the deeper “why” behind challenges or opportunities. I encourage teams to think ambitiously and explore bold ideas while staying grounded in the broader strategic context, including how we fit into the market, what differentiates us, and where we are heading. By fostering thoughtful dialogue and aligning around shared goals, I help teams balance creativity with feasibility, ensuring that strong ideas are also actionable.

Design Strategy & Impact

I bring a systems-oriented, impact-driven approach to design strategy. I am comfortable challenging assumptions and surfacing uncomfortable truths when needed. My responsibility is to set focused, achievable goals that give teams clarity and the freedom to operate independently.

In fast-paced environments like startups, it is easy to prioritize speed over direction. I help define KPIs, ground product decisions in user insights, and maintain momentum while ensuring that design delivers measurable value to the business.

Culture & Process

My leadership approach is often described as ownership with support. I encourage team members to take full responsibility for their work and decisions, while remaining available as a coach and partner. This balance builds confidence and accelerates learning through action.

I push my team to grow, challenge themselves, and elevate their craft. In return, they know I am always in their corner; clearing roadblocks, offering honest feedback, and celebrating every win along the way.